Timberland's history began in 1952 with Nathan Swartz and the Abington Shoe Factory, located in the New England industrial region of the United States. In 1973, the Swartz family revolutionized the shoe industry with a new idea: to weld the soles by injection instead of sewing them in order to make them waterproof. To differentiate themselves from the competition, they imagine an entirely new model, both comfortable, waterproof, almost useless and portable summer and winter: the boot "Timberland" was born. The Yellow Boot instantly becomes a classic and remains a must-have streetwear style.