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In 1949 Mr. Kihachiro Onitsuka, nicknamed the Tiger, founded the brand Onitsuka Tiger in Kobe, Japan. In 1977 it takes the name of Asics, which means "Anima Sana In Corpore Sano" or "a healthy mind in a healthy body". Thanks to its traditional know-how and the research carried out in biomechanics by its scientists, the brand creates technologically innovative and very high-quality models.In 1990 the Institute of Sports Science was founded to allow the brand to continue to offer the most successful products to sports enthusiasts around the world. More
Today it is also re-publishing some of its archives for the sake of the fans of culture sneakers.