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New Balance

Founded in 1906 in Boston, United States, under the name of The New Balance Arch Company, the company specializes in the 1930s in the production of running shoes. In 1972, Jim Davis, the current owner, bought New Balance. It is committed to perpetuating brand values such as performance and quality. Since then, New Balance has diversified its production into a full range of shoes and sports textiles. This paid strategy has propelled the brand to the 4th place in the world