The year 1972 marks the beginning of the triumph of the most popular sportswear brand in the world, which owes its name to the Greek goddess of victory: NIKE. The founders of Nike, Bill Bowerman and Phil Knight, who wanted to "inspire and innovate all the athletes of the world", have created an innovative brand that is authentic and inspired by the sporting world. This philosophy, still strongly present today, is visible through the many ranges developed: Football, Running, Nike Sportswear, Action Sports, Nike Women, Basketball, Tennis and others. In addition, Nike continually develops new technologies and materials, combined with distinctive design.